About Me
Ad Operations & Programmatic manager
Hi, I’m Oleksii – founder of Bakota Vibes Media.
I’m passionate about digital advertising and love turning complex ad tech into real, measurable results. With 8+ years of experience in AdTech, I help brands and publishers scale their campaigns, boost revenue, and streamline their digital ecosystems.
From SSP/DSP integrations and header bidding to campaign troubleshooting and yield optimization – I’m all about making the technical stuff work for your goals. Whether it’s display, video, native, or mobile, I bridge the gap between strategy and execution to deliver growth you can see.
Services
What I Do
I specialize in full-stack programmatic management and campaign trafficking, delivering high-end support for media publishers.
Programmatic Strategy Development
Creation of tailored programmatic strategies aligned with brand goals, including PMP and Open Auction setups with mixed configuration with Header Bidding.
AdOps & Tech Stack Management
I tune up ad servers, SSPs, DSPs, tag managers, and analytics platforms to ensure smooth operations, accurate tracking, and reliable reporting—every step of the way.
Revenue Optimization
Continuous testing and selecting the best yield management partners across programmatic channels with focus on maximizing monetization while maintaining quality and user experience.
Inventory Management
Structuring and maintaining ad units, placements, and yield groups to maximize revenue and efficiency.
Campaign Trafficking & Implementation
Accurate setup and deployment of digital ad campaigns across ad servers and platforms (e.g., Google Ad Manager, DV360) which includes Direct Deals and Programmatic guaranteed.
Performance Monitoring & Troubleshooting
Ongoing analysis to detect and resolve delivery issues, discrepancies, or viewability concerns.
Publishers portfolio
Websites
Here is my lovely publishers I have a pleasure to work with to help them grow and develop their businesses.
DoneDeal.ie
Ireland’s Largest Motor & Classifieds Marketplace.
It facilitates buying and selling between private individuals and businesses.
Daft.ie
Ireland’s No. 1 Property Website. It serves as a platform for buying, renting, and sharing residential and commercial properties.
Adverts.ie
Adverts.ie is a community based Irish marketplace where you can Buy and Sell just about anything. Lawyer
MrExcel.com
Comprehensive hub for Excel help, from tutorials and community Q&A to expert products and services.
SlidesMania.com
Free website offering beautifully designed presentation templates for Google Slides, PowerPoint, and Canva.
RapidTables.com
Comprehensive and free online resource offering a wide variety of web-based tools, including: Calculators, Converters, Tools.
Clients I worked for
Companies
Organizations I’ve supported through employment or B2B contracts across various projects.
Partnership
Partnership models
I provide flexible collaboration models tailored to businesses of all sizes – from startups to large enterprises.
Embedded Ad Operations & Programmatic Manager
A fully integrated collaboration where I work as part of your team – managing day-to-day ad operations, optimizing programmatic setups (GAM, Prebid, Open Bidding), coordinating with SSPs/DSPs, handling revenue reporting, and supporting cross-functional workflows (e.g. with product or sales teams). Ideal for publishers needing consistent strategic and technical support.
On-Demand Programmatic Support & Audits
Flexible, project-based engagement for specific needs – from yield audits, Prebid diagnostics, and floor pricing strategies to ad stack health checks and troubleshooting monetization issues. Perfect for teams needing expert help without ongoing commitment.
Best for Publishers looking to improve performance, resolve issues, or validate setup.
Direct & Programmatic Campaigns
Operational management of direct-sold and programmatic campaigns – from trafficking creatives and setting up line items in GAM to troubleshooting delivery, managing viewability targets, and generating post-campaign reports. Includes support for PMP and PG deals.
Best for Publishers monetizing with a mix of direct and programmatic demand and needing hands-on campaign execution.
Contact me
Let’s get in touch!
Whether you’re scaling up or just getting started, I’ll help you make the most of your programmatic setup without the guesswork. Let’s talk and make your inventory work harder for you. I’m here to help!
Reach out through the form below or connect with me on LinkedIn.