Programmatic Strategy Development
Build a publisher monetization strategy across Google Ad Manager, Prebid, Open Bidding, PMP demand, and Open Auction setup to improve fill, CPMs, and operational efficiency.
About Me
Ad Operations &
Programmatic manager
Hi, I'm Oleksii - founder of Bakota Vibes Media and AdOps.cloud.
I help publishers turn complex ad tech into stronger revenue operations. With 9+ years in AdTech, I support Google Ad Manager, Prebid, campaign trafficking, and publisher monetization workflows that need sharper execution and cleaner results.
From SSP/DSP integrations and header bidding to campaign troubleshooting and yield optimization, I focus on the work that directly affects publisher revenue: setup, delivery, reporting, demand coordination, and ongoing optimization across display, video, native, and mobile inventory.
Services
What I Do
I help publishers improve monetization operations with Google Ad Manager support, Prebid and header bidding guidance, campaign trafficking, troubleshooting, and yield optimization.
AdOps & Tech Stack Management
Optimize Google Ad Manager, SSPs, DSPs, analytics, and trafficking workflows so your ad stack runs cleanly, reports accurately, and supports revenue growth without operational drag.
Revenue Optimization
Increase publisher revenue through yield testing, pricing strategy, partner evaluation, and demand-path refinement while protecting user experience and inventory quality.
Inventory Management
Structure and maintain ad units, placements, key-values, and yield groups so inventory is easier to manage, easier to sell, and better aligned with monetization goals.
Campaign Trafficking & Implementation
Launch and manage direct and programmatic campaigns in Google Ad Manager and DV360 with cleaner trafficking, faster troubleshooting, and more reliable delivery.
Performance Monitoring & Troubleshooting
Diagnose delivery issues, discrepancies, viewability problems, and monetization blockers before they reduce revenue or create reporting confusion across your ad stack.
Clients I worked for
Companies
Organizations I’ve supported through employment or B2B contracts across various projects.
See my roleSnigel
Full-stack programmatic support across publisher onboarding, troubleshooting, implementation, and revenue strategy.
- •Onboarded new publishers and supported existing publisher accounts.
- •Implemented tags and aligned ads cleanly on live pages.
- •Optimized ad stacks and shaped monetization strategy.
- •Ran A/B tests, analyzed reports, and reviewed performance.
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See my roleGumGum
Technical ad operations support spanning publisher integrations, troubleshooting, tracking validation, and campaign health.
- •Generated campaign tags and validated internal and third-party tracking.
- •Guided publishers through header bidding, script tag, and custom integrations.
- •Investigated discrepancies, fill rate issues, and ad serving problems.
- •Supported reporting, data analysis, and client education across the ad stack.
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See my roleAccenture
Google Ads support for large customers across troubleshooting, optimization, and cross-product issue resolution.
- •Supported Google Ads, Merchant Center, Analytics, and Tag Manager workflows.
- •Handled technical, billing, and policy issues for large customers.
- •Delivered campaign optimization guidance and troubleshooting.
- •Worked across phone, chat, and email support channels.
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HCL TechSee my role
HCL Tech
Progressed from engineer to lead roles supporting Google Ad Manager and Ad Exchange for premium publishers.
- •Troubleshot ad serving issues across HTML, CSS, JavaScript, and publisher setups.
- •Optimized campaigns, detected bugs, and used internal debugging and reporting tools.
- •Led support engineers, reviewed solution quality, and handled escalations.
- •Managed SLAs, team metrics, and the most complex support cases.
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See my roleDistilled
Programmatic monetization ownership for major Irish marketplaces with a blend of technical execution, strategy, and partner management.
- •Managed monetization across Google Ad Manager, Prebid, Amazon TAM, Criteo, Aniview, and other partners.
- •Tested and evaluated partners and agencies to improve publisher fit and revenue outcomes.
- •Led yield optimization through header bidding, floor pricing, A/B testing, and reporting.
- •Worked with finance, data, and commercial teams on revenue reporting, presentations, and business cases.
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See my roleAdecco
Operations support on a Google Poland project focused on updating Google Maps and Google My Business data.
- •Worked on a temporary Google Maps and Google My Business update project.
- •Supported operational data maintenance within Google’s environment.
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See my roleLoopMe
Brought in to help LoopMe expand publisher acquisition and onboard new inventory sources to support programmatic monetization growth.
- •Helped acquire and onboard new publishers on a temporary basis.
- •Onboarded new app and web properties into the monetization workflow.
- •Provided technical support, setup, and SSP-side account configuration.
- •Handled testing and coordination with sales and finance teams.
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Certificates
Portfolio
Selected publisher websites I have supported with monetization, AdOps, and programmatic consulting work.
DoneDeal.ie
Ireland's largest motor and classifieds marketplace. It facilitates buying and selling between private individuals and businesses.
Daft.ie
Ireland's No. 1 property website. It serves as a platform for buying, renting, and sharing residential and commercial properties.
Adverts.ie
Adverts.ie is a community-based Irish marketplace where users can buy and sell just about anything.
MrExcel.com
Comprehensive hub for Excel help, from tutorials and community Q&A to expert products and services.
SlidesMania.com
Free website offering beautifully designed presentation templates for Google Slides, PowerPoint, and Canva.
RapidTables.com
Comprehensive and free online resource offering a wide variety of web-based tools, including calculators, converters, and utilities.
SuperColoring.com
Large educational and creative platform offering free coloring pages, worksheets, crafts, drawing tutorials, and printable activities for kids, parents, and teachers.
Animalia.bio
Online animal encyclopedia featuring species profiles, habitat and conservation information, and educational content about wildlife from around the world.
MyLiveWallpapers.com
Wallpaper publisher focused on downloadable live wallpapers, animated backgrounds, and themed desktop visuals for entertainment, gaming, and pop-culture audiences.
DMV-Written-Test.com
Driver education website providing DMV practice tests, study guides, and state-specific resources to help learners prepare for written driving exams.
Trakt.tv
Entertainment tracking platform that helps users discover, organize, and keep track of movies and TV shows they watch across services.
PercentageCalculator.net
Utility website focused on fast, easy-to-use percentage calculators for everyday math, finance, and problem-solving use cases.
Partnership
Flexible ways to bring in AdOps and programmatic expertise.
If your monetization setup needs stronger execution, clearer strategy, or more reliable day-to-day AdOps support, contact me. I help publishers solve operational bottlenecks, improve yield, and build a setup that supports sustainable revenue growth.
Whether you need an embedded AdOps partner, a focused monetization audit, or hands-on campaign and trafficking support, I can tailor the engagement to the problem you need solved. Reach out to discuss what your business needs most right now.
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